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Mark Shields
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4 minutes

2008.04.12 14.35


"4 Minutes" is the first single by American singer-songwriter Madonna from her eleventh studio album Hard Candy and was released on March 17, 2008 by Warner Bros. Records. It features American singer-songwriter Justin Timberlake and Timbaland who also co-wrote and co-produced the song.

The song was originally titled "4 Minutes to Save the World". Madonna herself still refers to it as this title during an interview with UK morning show GMTV which was aired April 4 , 2008. "4 Minutes" received its first airing when co-producer Timbaland played part of the song at a concert on December 16, 2007 in Philadelphia. After brief appearances on YouTube and Perez Hilton, Warner Bros. quickly acted to prevent further viewing. Additionally, part of the song was played on a French radio station on February 29, 2008, later leaking online as a radio rip from the broadcast.

The single officially debuted on radio on March 17, 2008, and was released digitally in the UK on the same day. It was released digitally worldwide (except USA) on March 18, 2008 and in the US on March 25, 2008.

The song was also used for an television advertisement for Sunsilk that began to air on March 17.

Ironically, the song's lyrics and video suggests that both protagonists have no more than four minutes to "save the world," yet the length of the song is not four minutes, but rather four minutes and four seconds.

The music video was filmed in London from January 30 to February 2, 2008 with Timberlake and Timbaland, directed by French duo Jonas & François (Justice's "D.A.N.C.E."), with choreography by Jamie King.

The music video begins with Timbaland rapping his opening lines, in front of a screen showing exactly four minutes in the format of minutes:seconds:milliseconds. After some brief scenes of Madonna and Timberlake standing faced back to the camera, it shows Madonna leaning on car while pushing it back into a house where Timberlake and Madonna both sing while a removing a piece of clothing as the black background follows them both, the people living in the house seem oblivious to the black background as it removes their skin and part of their flesh. Madonna and Timberlake then jump out the window and end up in car junk yard where they begin to dance and evade the black shapes at the same time. After this they both run into a supermarket while the same black background follows them, Madonna and Timberlake begin singing in the isle of the supermarket while shoppers carry on as normal. Madonna and Timberlake move on to start dancing on the small treadmills at the checkouts. They then run into a bathroom and remove another piece of clothing while the black background follows outside, they then run out of the bathroom and appear to walk in to the same room Timbaland was seen in before, they immediately start performing choreography in front of the screen, now counting down from four minutes. They continually dance and remove a final piece of clothing from each other as the black background comes at them from both sides. The video ends with the black background finally catching up to them while they stop dancing and move closer to each other, as it starts to eat away at their skin and flesh.

The music video was released in some countries on iTunes Store on April 3, 2008. It also made a television premier on MuchMusic at midnight on April 6, 2008.

The song made its debut on the Official UK Singles Chart at number seven on 23 March 2008 based on download sales alone, reaching 21,106 within a week of it being released. Based on its first week of airplay, the song made its debut on the U.S. Mediabase Top 40/Pop Airplay Chart at number 23 with an airplay bullet of over 2000. The single debuted at number three on the Australian Digital Tracks chart.

In Latin America, has the best first week of the year in Brazil, at number 22 in Hot 100 Singles & Tracks, and 28 in your second week in Brazilian Dance Club Play.

In the Billboard issue dated April 12, 2008, Madonna surpassed Elvis Presley as the artist with the most U.S. top ten hits in the Rock Era with 37. "4 Minutes" went from number 68 to number three on the Billboard Hot 100, spurred by digital download sales, and is now her highest-charting single since "Music" went number one in 2000. The song sold 217,000 in its first week of wide release and entered the Hot Digital Songs chart at number two. "4 Minutes" also sold the most one-week digital sales in Canada, moving her to number one on the Canadian Hot Digital Songs chart.

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